Color is primal, color is persuasive, and color is powerful.

In branding it can influence not only what we buy, but also how we buy; in architecture it can shape the way we navigate an environment; and in clothing it can even determine our productivity. But to understand its influence and applications, it is necessary to understand its psychology.

Judith van Vliet will take you on a journey into the meaning of color and its application on a variety of materials and textures. Everyone can learn to speak to the language of color, including you.

MEET JUDITH VAN VLIET

Judith van Vliet, Founder of The Color Authority, is an expert in the field – also hosting a popular namesake podcast centred on colour. She’s formerly president of the Color Marketing Group and was previously Senior Color Designer at Avient ColorWorks, and Creative Director of ColorForward. In her role, van Vliet explores the vital role colour plays in our lives, the hold it has on our emotions and how to unleash its power through branding and design.